Quality & Design
What gives you the possibility to distinguish Sideform is the quality as a point of start for every creation. Quality also means doing it right when no one is looking, when no one could recognize which materials you use, which kind of industrial process you made.
An object qualitatively perfect, will give you wellness every time that you will look it, voluntary or not and more important in this case, both if it is on or off. The value of the quality is expressed first of all by the used material, which can be a metal, polymer, yarn, glass or brass. Make it nude.
Quality is one of the few tangible aspects of an incoherent world. It's not subjective. It cannot be compromised. It cannot be hidden.
Why do we realize our products?
Antonella have been teaching us for all those years that in the lighting World, we need to pass our thoughts to the people, they must understand what are you saying. So the emotions are a massive part of our work. But, we always have to remember that if the emotional part is important, the technical part is fundamental. Italy and Milan are symbol of the industrial process, design and innovation, both in methods and in phylosophy. As all the simple systems in our production proof, we extremely believe in functionalism. We start our work from here, from a esthetic world that need ethic, from a decorative and superficial World which need technlogy. innovation, functionality. More than everything else, we have to rediscover our natural part.
We're strongly convinced that our products are able to help in improving the quality of life; a good light is the first step to live a brighter life.
In our memories, light is fundamental: it's the light itself that gives the life to our positive sensations about the past. That's why we looked to the past, proposing objects which are able to respect the course of the time; is the light that spills from the window of our remembrance which we want to replicate.
Sideform is a unique family business projected to the research of the beauty through the power and the sweatness of the light.
Coming back to the past, the company come to light more than sixty years ago. The merger of Sidereo and Formaluce gave life to the innovative business-desing of today. We belive that the history of the last decades can be omitted.
Their new characters.